FOCUS IP, INC

Focus IP, Inc. (operating as Tracer, formerly AppDetex) is a B2B SaaS brand protection platform that uses AI agents to monitor digital channels—including domains, social media, mobile apps, marketplaces, and paid search—for counterfeiting, phishing, trademark infringement, and impersonation. Their suite includes Tracer Protect for takedowns and Flora, an AI agent that automates brand enforcement workflows. Clients span industries facing threats like fake mobile games, gray market compliance, and executive impersonation.