Published company profile

ACTIVE BRANDS AS

Active Brands AS is a Norwegian brand house that owns and manages a portfolio of outdoor and sports brands including Kari Traa, Sweet Protection, Dæhlie, and Johaug. The company focuses on inspiring active lifestyles in the outdoors for both professional and everyday athletes. Their portfolio spans ski apparel, protective gear, and outdoor clothing across multiple Scandinavian heritage brands.

Website: https://activebrands.comHeadquarters: Nydalsveien 24, 0484, OSLO, NorwayEmployees: 162 (51-200)Founded: 2010Legal form: AksjeselskapModel: Brand Portfolio / Wholesale DistributionStage: EstablishedBusiness ID: 995767813VAT: Registered ✓

Updated 23 days ago

Engroshandel med klær og skotøyOutdoor SportsApparel & ClothingSporting GoodsBrand Management

01 — Financials

Financial overview

Revenue

NOK 1,099,270,000

Period ending 2024-12-31

Operating profit

NOK -5,077,000

Profit before tax

NOK -63,891,000

Net profit

NOK -49,549,000

Total assets

NOK 1,204,656,000

Equity

NOK 734,244,000

Latest reporting period ending 2024-12-31

02 — Signals & news

Recent activity

Data updates

People verifiedMar 23, 2026

Financials updatedMar 23, 2026

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03 — Get in touch

Reach ACTIVE BRANDS AS

activebrands.com

Nydalsveien 24, 0484, OSLO, Norway

995 52 529

Key people

ØB

Øystein Bråta

Daglig leder

Peter Olov Urban Sjölander

Styre

Eskil Koffeld

Styre

Kathrine Wettre

Styre

Daniel Erik Philip Ahlstrand

Styre

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